Ms Hawa Hawai 21st century version : Suman Shridhar.
You can't ignore the songs she's made to sing by Bollywood and the advertising industry. She's the fresh sound of old melodies designed to make you to sit up and listen, love it or leave it.
In the world of television advertising, deep pockets are no longer enough to reach out or cut through the clutter. You have the first few seconds of 15 seconds to catch my attention and she did it with the new version of this classic a few years back and in another yuga by advertising standards. And the sad part, the use of remixes is being done to death; it's also become part of the clutter.
But Suman is unlikely to go out of fashion. Like advertising, she comes with deep roots, solid grounding and ideas in music that will rise above fads. Watch out.
